LUXE PACK MONACO 2025

A spatial reorganization serving innovation

True to its pioneering DNA, LUXE PACK takes advantage of the new configuration of the Grimaldi Forum to rethink its spaces. Several outdoor and annex areas are integrated into the site, creating a smoother and more immersive visitor journey. This optimization notably introduces two major innovations: THE PORTAL and THE COL'LAB.

THE PORTAL: immersive packaging innovation

In response to the rapid transformation of the industry, LUXE PACK is creating THE PORTAL, a new area entirely dedicated to packaging innovation. Designed as a technological and sustainable epicenter, THE PORTAL highlights concrete, disruptive, and responsible solutions to invent the packaging of tomorrow.
This immersive space is structured around four main exploration areas:

• Eco-Innovation: biomaterials, sustainability, recycling, circular economy.
• Smart Packaging: connectivity, traceability, blockchain, IoT, cybersecurity.
• Artificial Intelligence: generative AI, data intelligence.
• Design & Experience: UX/UI, augmented reality, 3D visualization, 3D printing.

Continuous pitches and a startup corner will enrich the experience, with committed exhibitors resolutely focused on the future.
"A concentration of technologies and visionary ideas for brands seeking impact and meaning."

THE COL'LAB: catalyzing collective intelligence

A new place for dialogue, THE COL'LAB embodies another dimension of change: collaboration. For the first time, it brings together consortia, collectives, and associations committed to the sustainable transformation of packaging and luxury.
Designed as a crossroads for exchange and co-construction, THE COL'LAB will host:

• Presentations of initiatives and collective work.
• Meetings with players such as SPICE, RESET, EcoBeautyScore, Circul'R, B Beauty, and the Green Impact Index.
• Exclusive conferences fostering transversal and inspiring exchanges.

"Today’s challenges can no longer be faced alone. THE COL'LAB embodies this collective awareness."

A sensorial convergence: LUXE FORMULATION & LUXE HOME united

Another major change: the unification of LUXE Formulation (formulation and full-service) and LUXE Home (scented accessories) within the same hall. This grouping reflects the convergence of sensorial universes—cosmetics, home fragrances—and responds to the growing consumer demand for holistic, multisensory experiences.

Inspiring exhibitions and committed initiatives

2025 also marks a strengthening of the cultural and sustainable program of the show:

• LUXE PACK in Green, an unmissable exhibition, celebrates its 14th edition with a reinforced focus on eco-design. Two categories will be highlighted: best packaging solutions and the most impactful CSR initiatives.
• La Fabrique Singulière: an immersion into exceptional artisanal know-how serving luxury and brand storytelling.
• Make a Mark: a collaborative initiative bringing together packaging design agencies around sustainability and creativity, with Estal, Avery Dennison, and Leonhard Kurz.
• FORMES DE LUXE: the exhibition of the finalists of the Formes de Luxe Awards, a showcase of groundbreaking packaging innovations, with awards presented on September 29.
• MateriO’: The materiO’ agency, an international and independent observatory of innovative materials, presents the BLUEWASHING exhibition: a provocative but essential reflection—can materials really be classified as "good" or "bad" for the environment? The reality is much more complex.
• BESIGN – The Sustainable Design School: On the occasion of the Year of the Sea, BESIGN returns to LUXE PACK Monaco with a meaningful activity. The students of the international sustainable design school present “OCEAN CONTEST: How can brands take action for ocean protection?”, an initiative questioning the role of brands in ocean preservation.

« A fresh, bold, and deeply committed vision brought by the new generation of designers. »

A forward-looking conference program

The first announced conferences will explore the structural transformations of the industry:

• AI, simulation, digital twins
• Augmented supply chain
• Eco-design and desire for luxury
• New aesthetics in China
• Global regulatory mapping
• Middle Eastern consumers
• Redefining the emotional value of luxury

Among the prestigious speakers: LVMH Recherche, Chanel, Christian Dior Parfums, La Prairie, Pernod Ricard, Moët Hennessy, La Rosée, L’Occitane, Groupe Yves Rocher, and many more.

The 2025 edition under the banner of global influence

With 450 exhibitors including 70 newcomers from 30 countries, LUXE PACK Monaco reaffirms its status as the international crossroads of luxury packaging. Over 53% of visitors are expected from abroad, making Monaco a global observatory of industry trends.
Since its creation in 1987, LUXE PACK has supported the evolution of luxury packaging with agility and vision. In 2025, the event takes a new step, true to its mission: inspire, connect, and transform.

And always, an experience combining innovation, conviviality, and human excellence

LUXE PACK Monaco is not only about packaging innovation: the event also shines through the human connections it fosters in an elegant and welcoming setting.

• Welcome Drink – Official launch: a cocktail open to all to kick off exchanges between exhibitors and visitors in an exclusive outdoor setting on the new Ravel terrace and Riviera lounge, Tuesday, September 30, from 6:30 to 8:30 pm.
• Lounges dedicated to networking: Monte Carlo Lounge, Méditerranée Riviera Lounge
• Exclusive private events
• Visit of the Hôtel de Paris Wine Cellars: a unique discovery of the world’s largest hotel cellar (350,000 bottles, 6,000 references).
• Visit of the Automobile Museum: exploration of the Prince of Monaco’s prestigious collection.
• Happy Hours at the stands: convivial moments organized at the end of the day by exhibitors directly at their booths.

And not to forget the privatized LUXE PACK TGV, where the exhibition experience begins on board with a departure from Paris Gare de Lyon, Monday, September 29 at 6:56 am (stop at Lyon Saint-Exupéry). An early immersion in the atmosphere of the show on the rails.